Meet the Hilfighers.
by Cashmere Wrap & Macadamia Nuts
Tommy Hilfigher is more than just a clothing brand, it is a lifestyle with a classic and preppy spirit, evoking an all American dream that consumers may aspire for (and considering the TH brand commercial success do aspire for).
I like recent advertising campaigns featuring the Hilfighers. It provokes associations with values related to family and tradition, generations faithful to codes of casual elegance. It proves that style is something that “runs in the family” and can be formed from an early age. Utopian vision of a family those pictures may be, but still rather pleasant to look at.